COURSE OVERVIEW:

Have you heard or used the following phrases: we have to be strategic.., our strategy.., strategic thinking.., strategic planning.., strategic leadership, our strategic competitive advantage...?

We tend to hear or use these strategy related adjectives but what does strategy really mean?

In this course, we will explore the following:  

  • What is strategy? 

  • Why is it important? 

  • How to strategize?

Learning Objectives:

  1. Understand the forces that shape strategy

  2. Craft a competitive organizational strategy

  3. Avoid pitfalls in strategic execution


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